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Showing posts from August, 2015

Disrupting Marketing Landscape using Social Media

Disrupting Marketing Landscape using Social Media Traditional media such as news publications, television have been ruling the roost for over a century on how content is delivered to the audience. Print media, Television, weekly, monthly magazines collecting and sharing regular news as well as quality content such as interviews from famous personalities. We heard about digitization for a while now and how it is changing the marketing landscape for various industries. First it has changed telecom industry, moving away from analog to digital telephony. In the process came internet that has changed the face of many industries, especially media industry. One of the changes I observed is the way NEWS is delivered to people. In late 80s in India, a newspaper was delivered home, one Black and white television with a big antenna on top of the house that needed to be adjusted so that people can view decent quality picture from TV channels sponsored by government. During late 90s the