Disrupting Marketing Landscape using Social Media
Traditional media such as news publications, television have been ruling the roost for over a century on how content is delivered to the audience. Print media, Television, weekly, monthly magazines collecting and sharing regular news as well as quality content such as interviews from famous personalities.
Traditional media such as news publications, television have been ruling the roost for over a century on how content is delivered to the audience. Print media, Television, weekly, monthly magazines collecting and sharing regular news as well as quality content such as interviews from famous personalities.
We heard about digitization for
a while now and how it is changing the marketing landscape for various
industries. First it has changed telecom industry, moving away from analog to
digital telephony. In the process came internet that has changed the face of many
industries, especially media industry.
One of the changes I observed is the
way NEWS is delivered to people. In late 80s in India, a newspaper was
delivered home, one Black and white television with a big antenna on top of the
house that needed to be adjusted so that people can view decent quality picture
from TV channels sponsored by government. During late 90s there was surge of
private entertainment channels as well as news channels creating their own
content for public. News was curated, edited and delivered to public. 24/7 news channels took viewing to another
level where debate on state issues has become synonymous with daily viewing along with soap
operas.
Businesses used Advertisements on
various media such as print, radio and television to reach their target
customers. However, there was dependence on content that has maximum viewership
such as Live sports, latest movies, successfully running TV shows where businesses could promote their brands.
Today brands are directly
communicating with their customers over social media. They are hearing complaints,
promoting new campaigns also in the process are forced to come up with
innovative ideas to draw attention from their and target and potential customers. These
brands are starting to depend less on traditional media and focus more on
communicating with their customer directly
and also promote their brands that can increase their bottom line.
Is another disruption in Media Industry round the corner?
Is another disruption in Media Industry round the corner?
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